Creative Director and Photographer building brand identity and content systems that perform across paid, social, and ecommerce.
PAIGE COLUCCIO
Case Studies Below: 1.Doodip 2.Blendjet 3. Shady Rays 4. Before Company 5.Blue Bottle Coffee 6.California Olive Ranch
I lead creative direction and production for consumer brands — building the visual identity from the ground up, then producing the photography and video that brings it to life across paid, social, ecommerce, and retail.
My work sits at the intersection of brand and performance: developing a distinct look and feel, producing a content library built to scale, and refining based on what's actually converting.
Across every brand, the approach is the same — establish a strong creative foundation, produce enough range to support every channel, and keep building the library with every shoot.
Selected clients include
Anna Kosturova · Baileys · Bathing Culture · Bed of Nails · Before Company · Billabong · Blue Bottle Coffee · California Olive Ranch · Coffeebar · Condé Nast Traveler · Cuzen Matcha · Disney · Doodip · DWA · Faithfull the Brand · Four Sigmatic · Got Bag · Happy Moose Juice · Hipcamp · Homewood Mountain Resort · JumpSport · Lucini · Mad Mats · Method Seven · MiiR · Monos Travel · Naked Coffee · Outwesty · Radwood · Roxy · Saint Archer · Selk’bag · Shady Rays · Smith Bowen · Sugar Bowl Resort · Superzero · Toasted Jewelry · Visit Lake Tahoe · Whitespace · & More
DOODIP
Built and operated the full marketing engine for a growing DTC brand, integrating brand storytelling with performance-driven execution.
Led campaign strategy, lifecycle marketing, paid creative, and content development across email, social, ecommerce, and acquisition channels.
Campaigns were launched, measured, and refined continuously based on performance data — balancing long-term brand building with acquisition, retention, and revenue growth.
Role & Scope
- Developed and managed the complete marketing calendar across product launches and seasonal campaigns
- Built lifecycle email flows, retention sequences, and promotional campaigns
- Created, wrote, and produced paid ad campaigns across channels
- Tested ad creative, messaging, and formats — refining weekly based on performance data
- Wrote campaign copy across email, paid, and web (as needed)
- Directed and produced all visual assets to ensure brand cohesion across web, social, paid, and email
- Monitored acquisition and retention performance to continuously optimize creative and improve conversion
- Oversaw photography and video production, managing photographers, videographers, talent, vendors, budgets, schedules, and on-set execution.
- Managed multiple productions concurrently, coordinating timelines, deliverables, and assets across teams.
- Monitored performance data weekly (ads, engagement, retention metrics) and iterated creative and messaging to strengthen results and ROI.
BlendJet
Led partnership-driven creative campaigns designed to expand audience reach while maintaining brand consistency across collaborations.
Directed and produced content across paid, social, and ecommerce channels—ensuring cohesive execution across partner brands while supporting acquisition and engagement goals.
Role & Scope
- Produced and directed branded partnership campaigns and collaborative shoots
- Coordinated and executed content with partner brands to expand reach and engagement
- Delivered campaign assets across social, paid, and ecommerce channels
- Ensured visual cohesion and consistency across collaborations and partner requirements
Shady rays
Multi-location campaign production for a new sunglasses launch, delivering photography and video built to run across paid social, organic, and product pages simultaneously.
Reel: https://www.instagram.com/reel/DZu0NqxjgIt/
PDP: https://shadyrays.com/products/sequoia-tortoise
Role & Scope
- Directed and shot a fashion-forward lifestyle campaign on location, balancing authentic moments with product-forward styling
- Produced both photography and motion from the same production, maximizing output per shoot day
- Delivered a range of formats — product-only, lifestyle/model, and video — from a single campaign to support ad testing and iteration
- Assets built to support paid social, organic content, and product detail pages (PDP)
Deliverables
- Campaign photography (product + lifestyle)
- Short-form video for paid and organic use
- PDP and ecommerce imagery
Before company
Full creative direction and photography for a plant-based personal care brand, developing a moody, natural visual identity across product and lifestyle imagery.
Role & Scope
- Led creative direction and on-set execution for a product line built around sustainability and clean ingredients
- Developed a distinct visual language — muted tones, natural textures, minimal styling — to reflect the brand's positioning
- Produced product-forward and lifestyle imagery for use across web, social, and paid channels
- Directed styling and set design to reinforce brand tone across every shot
Deliverables
- Product and lifestyle photography
- Brand campaign imagery
- Social and paid creative assets
Blue BOttle coffee
Led photo and content execution across ecommerce, paid, and social with a focus on building high-performing visual systems and maintaining a cohesive brand presence across channels.
The goal was to elevate storytelling while ensuring creative performed across ecommerce and digital marketing touchpoints.
Creative was selected, deployed, and refined in partnership with marketing teams based on performance insights, improving engagement and conversion across key placements.
Role & Scope
- Led end-to-end photography production from ideation through final delivery, owning creative development, pre-production planning, on-set execution, and post-production.
- Served as the sole photographer, producing all core visual assets while maintaining consistency and quality across a large and evolving content library.
- Created imagery for a wide range of uses, including brand campaigns, website, social media, product catalogs, retail needs, and Amazon storefronts.
- Supported content cadence and launch timelines through consistent asset creation and delivery
- Selected and curated imagery for key touchpoints including homepage / site features, paid ads, and digital placements
- Pulled selects for email marketing and seasonal sends to support product storytelling and conversions
- Supported social execution through image selection and visual consistency (in alignment with brand direction)
- Partnered with marketing stakeholders to review performance and refine creative output
- Developed detailed shot lists and production plans aligned with brand standards, campaign goals, and multi-channel usage requirements.
- Built and managed a digital asset management system to organize, deliver, and maintain all photographic assets across teams and platforms.
- Oversaw post-production workflows including image selects, retouching, file specifications, and final asset delivery to internal stakeholders.
- Collaborated cross-functionally with creative, marketing, brand, and retail teams to ensure imagery met creative, operational, and usage needs at scale.
- Selected and organized imagery for homepage features, email marketing, paid placements, and seasonal campaign rollouts
California Olive Ranch
Led campaign and product-focused creative supporting retail, digital, and ecommerce marketing initiatives.
Creative execution was aligned with both brand storytelling and conversion goals, ensuring assets supported seasonal campaigns, product launches, and broader revenue objectives.
Visual direction directly supported ecommerce performance and retail visibility, connecting creative output to measurable business goals.
Role & Scope
- Produced campaign and product photography for paid ads, website, and email marketing
- Delivered image selects across ecommerce (PDP + site features), email marketing, and social use
- Partnered cross-functionally to align creative delivery with seasonal campaigns and broader marketing priorities
- Supported content needs across product launches and promotional initiatives
- Delivered visual assets with clear understanding of paid media and ecommerce application
Creative execution directly supported seasonal campaigns designed to drive both ecommerce conversion and retail visibility, ensuring visual storytelling connected to measurable business goals.
Explore More Work
A broader range of brand work across categories:
Food & Bev
Lifestyle
Interested in collaborating?
I’m available for freelance, contract, and leadership roles focused on integrated brand marketing and performance-aligned creative systems. Let’s connect.