Creative Direction & Brand Services
PHOTOGRAPHY / ART DIRECTION / PRODUCTION / PHOTO EDITING / SOCIAL MEDIA
I’m a Creative Director & Brand Strategist with over a decade of experience partnering with lifestyle, food & beverage, wellness, and DTC brands to build thoughtful, effective creative. My work spans strategy through execution—leading campaigns, directing production, and creating systems that support long-term brand growth.
I collaborate with teams in both full-scale creative leadership and project-based engagements, depending on what the brand needs most.
Campaign & Content Production
Leading end-to-end production for photo and video campaigns across lifestyle, food & beverage, and wellness. I oversee creative concepting, art direction, production planning, and on-set execution to ensure work is cohesive, elevated, and aligned with brand goals.
Creative Direction
Shaping the overall visual and creative direction for brands and campaigns — from concept development through execution. This includes defining mood, narrative, and creative frameworks that guide photography, video, and content across channels.
Brand Identity & Visual Systems
Developing and refining visual systems that support brand consistency across paid, organic, e-commerce, and social touchpoints. This work ensures creative scales effectively as brands grow.
Ongoing Creative Partnerships
Supporting brands through ongoing creative leadership, helping teams evolve their content strategy, launch products, and maintain creative quality over time.
I partner closely with founders, marketing teams, and internal creatives to translate brand vision into clear, actionable creative direction. My approach balances strategy, aesthetics, and real-world production — ensuring creative is not only beautiful, but useful.
