Brand Marketing & Growth Strategy
PAIGE COLUCCIO
Case Studies Below: 1.Blue Bottle Coffee 2.Doodip 3.Blendjet 4.California Olive Ranch
Across each brand, my approach is consistent: build strong creative foundations, deploy strategically across channels, measure impact, and refine continuously.
Core Capabilities
- Lifecycle, retention, and loyalty initiatives
- Campaign calendar development and integrated planning
- Paid ad creative development, testing, and iteration
- Performance-informed creative optimization
- Partnerships and collaborative growth campaigns
- Cross-channel execution (social, paid, ecommerce, email)
- Content systems, asset organization, and scalable delivery
Across these workstreams, I operate as both a strategic thinker and hands-on executor integrating brand vision with performance direction.
I build and execute integrated marketing systems that align brand storytelling with measurable performance outcomes. Across paid, email, ecommerce, and social channels, I lead creative development, deployment, evaluation, and iterative optimization — ensuring content drives both engagement and revenue.
My work sits at the intersection of brand and revenue. I develop the creative, deploy it across channels, evaluate performance, and refine continuously — ensuring storytelling strengthens both brand equity and measurable growth. I don’t separate creative from performance — I integrate them.
In several cases, I’ve owned the full marketing execution cycle — from campaign planning and asset production through launch, performance review, and creative refinement across paid, email, ecommerce, and social.
I build marketing experiences that are measured and optimized, not just created, ensuring content supports acquisition, retention, and revenue performance across paid, social, email, and ecommerce.
Selected clients include
Anna Kosturova · Baileys · Bathing Culture · Bed of Nails · Before Company · Billabong · Blue Bottle Coffee · California Olive Ranch · Coffeebar · Condé Nast Traveler · Cuzen Matcha · Disney · Doodip · DWA · Faithfull the Brand · Four Sigmatic · Got Bag · Happy Moose Juice · Hipcamp · Homewood Mountain Resort · JumpSport · Lucini · Mad Mats · Method Seven · MiiR · Monos Travel · Naked Coffee · Outwesty · Radwood · Roxy · Saint Archer · Selk’bag · Shady Rays · Smith Bowen · Sugar Bowl Resort · Superzero · Toasted Jewelry · Visit Lake Tahoe · Whitespace · & More
Role & Scope
- Led end-to-end photography production from ideation through final delivery, owning creative development, pre-production planning, on-set execution, and post-production.
- Served as the sole photographer, producing all core visual assets while maintaining consistency and quality across a large and evolving content library.
- Created imagery for a wide range of uses, including brand campaigns, website, social media, product catalogs, retail needs, and Amazon storefronts.
- Supported content cadence and launch timelines through consistent asset creation and delivery
- Selected and curated imagery for key touchpoints including homepage / site features, paid ads, and digital placements
- Pulled selects for email marketing and seasonal sends to support product storytelling and conversions
- Supported social execution through image selection and visual consistency (in alignment with brand direction)
- Partnered with marketing stakeholders to review performance and refine creative output
- Developed detailed shot lists and production plans aligned with brand standards, campaign goals, and multi-channel usage requirements.
- Built and managed a digital asset management system to organize, deliver, and maintain all photographic assets across teams and platforms.
- Oversaw post-production workflows including image selects, retouching, file specifications, and final asset delivery to internal stakeholders.
- Collaborated cross-functionally with creative, marketing, brand, and retail teams to ensure imagery met creative, operational, and usage needs at scale.
- Selected and organized imagery for homepage features, email marketing, paid placements, and seasonal campaign rollouts
Visual decisions were made with channel performance and ecommerce objectives in mind, ensuring creative assets were not only elevated but effective.
Blue BOttle coffee
Led photo production and visual execution across ecommerce, paid, email, and social channels, supporting brand storytelling and digital performance objectives.
DOODIP
Built and operated the full marketing engine for a growing DTC brand, integrating brand storytelling with performance-driven execution.
This work required balancing strong brand identity with measurable revenue growth — iterating based on performance insights while maintaining long-term brand integrity.
I launched and monitored campaigns directly, reviewing performance weekly and iterating on creative, messaging, and format. The goal was always to strengthen acquisition and repeat purchase while maintaining a cohesive, premium brand presence.
Role & Scope
- Developed and managed the complete marketing calendar across product launches and seasonal campaigns
- Built lifecycle email flows, retention sequences, and promotional campaigns
- Created, wrote, and produced paid ad campaigns across channels
- Tested ad creative, messaging, and formats — refining weekly based on performance data
- Wrote campaign copy across email, paid, and web (as needed)
- Directed and produced all visual assets to ensure brand cohesion across web, social, paid, and email
- Monitored acquisition and retention performance to continuously optimize creative and improve conversion
- Oversaw photography and video production, managing photographers, videographers, talent, vendors, budgets, schedules, and on-set execution.
- Managed multiple productions concurrently, coordinating timelines, deliverables, and assets across teams.
I also monitored performance data weekly (ads, engagement, retention metrics) and iterated creative and messaging to strengthen results and ROI.
BlendJet
Led partnership-driven content initiatives to support brand expansion and audience growth.
Partnership work was designed to build awareness while supporting acquisition and long-term brand positioning.
Partnership initiatives were structured to expand audience reach while reinforcing brand consistency across acquisition channels.
These partnership content initiatives were developed with performance outcomes in mind — expanding awareness while supporting acquisition and engagement metrics in campaign reporting.
Role & Scope
- Produced and directed branded partnership campaigns and collaborative shoots
- Coordinated and executed content with partner brands to expand reach and engagement
- Delivered campaign assets across social, paid, and ecommerce channels
- Ensured visual cohesion and consistency across collaborations and partner requirements
California Olive Ranch
Supported integrated marketing initiatives across retail, digital, and ecommerce channels through campaign and product-focused visual storytelling.
Creative execution was aligned with ecommerce and retail objectives — supporting both brand storytelling and revenue performance.
Role & Scope
- Produced campaign and product photography for paid ads, website, and email marketing
- Delivered image selects across ecommerce (PDP + site features), email marketing, and social use
- Partnered cross-functionally to align creative delivery with seasonal campaigns and broader marketing priorities
- Supported content needs across product launches and promotional initiatives
- Delivered visual assets with clear understanding of paid media and ecommerce application
Creative execution directly supported seasonal campaigns designed to drive both ecommerce conversion and retail visibility, ensuring visual storytelling connected to measurable business goals.
Interested in collaborating?
I’m available for freelance, contract, and leadership roles focused on integrated brand marketing and performance-aligned creative systems. Let’s connect.