Blue BOttle coffee

Comprehensive brand photography production supporting Blue Bottle Coffee’s full visual ecosystem, including e-commerce, social, retail, catalog, and marketplace channels.

Role & Scope

• Led end-to-end photography production from ideation through final delivery, owning creative development, pre-production planning, on-set execution, and post-production.
• Served as the sole photographer, producing all core visual assets while maintaining consistency and quality across a large and evolving content library.
• Created imagery for a wide range of uses, including brand campaigns, website, social media, product catalogs, retail needs, and Amazon storefronts.
• Developed detailed shot lists and production plans aligned with brand standards, campaign goals, and multi-channel usage requirements.
• Built and managed a digital asset management system to organize, deliver, and maintain all photographic assets across teams and platforms.
• Oversaw post-production workflows including image selects, retouching, file specifications, and final asset delivery to internal stakeholders.
• Collaborated cross-functionally with creative, marketing, brand, and retail teams to ensure imagery met creative, operational, and usage needs at scale.

Deliverables

• Brand and product photography
• Campaign and seasonal assets
• E-commerce and marketplace imagery
• Catalog and retail visuals
• Centralized digital asset libraries

DOODIP

End-to-end creative and production leadership for a wellness brand, supporting brand launch, product releases, campaigns, and ongoing digital marketing.

Role & Scope

• Led creative direction and art direction from concept through final delivery, establishing the visual language and production standards for the brand.
• Developed creative concepts, shot direction, and production plans aligned with brand values, campaign objectives, and platform usage.
• Oversaw photography and video production, managing photographers, videographers, talent, vendors, budgets, schedules, and on-set execution.
• Built detailed shot lists and production workflows to support launches, campaigns, and evergreen content needs.
• Managed multiple productions concurrently, coordinating timelines, deliverables, and assets across teams.
• Oversaw post-production for photo and video, including selects, retouching, editing, and final asset delivery for web, social, and marketing use.
• Partnered cross-functionally with Product, Marketing, and Operations to ensure creative execution aligned with timelines, standards, and usage requirements.

Deliverables

• Product and lifestyle photography
• Short-form and campaign video content
• Launch and evergreen digital assets
• Scalable asset libraries for ongoing use

California Olive Ranch

Photography and video production supporting California Olive Ranch’s digital, social, and campaign initiatives across multiple products and seasonal moments.

Role & Scope

• Led photography production and oversaw video production from concept through final delivery, ensuring alignment with brand standards and campaign objectives.
• Served as lead photographer while directing and coordinating videography production, including creative approach, shot planning, and on-set execution.
• Developed detailed shot lists and production plans in partnership with campaign goals, platform requirements, and usage needs.
• Managed production workflows, timelines, and budgets across multiple shoots and deliverables.
• Coordinated photographers, videographers, stylists, and vendors to execute efficient, high-quality productions.
• Oversaw post-production for both photo and video, including selects, retouching, editing, and final asset delivery for web, social, and marketing use.
• Delivered consistent, scalable asset libraries designed for repeat use across channels.

Deliverables

• Product and lifestyle photography
• Recipe-driven imagery
• Short-form video content
• Campaign and digital asset libraries